Growing up in Karachi a city where every street feels like a story waiting to be told. I was drawn to how some ads didn’t just sell they spoke to us. Whether it was a billboard, a scroll-stopping reel, or a TV ad, I noticed it wasn’t the product that stayed with people it was the story. That fascination led me to pursue a degree in Business Administration, where I discovered that behind every successful brand lies more than a message there’s a mindset, a strategy, and a story that resonates.

But my path took an unexpected turn when I came across a LinkedIn post about game design. I had no background in digital art or design, but something about it sparked my curiosity. I dove headfirst into 3D art and digital storytelling, spending hours learning, creating, and improving. Within a few months, I won a digital art competition not just for the recognition, but for the realization that visual storytelling could be more than a passion. It could be something I build, share, and offer to the world.

From there, I began blending creativity with everything I was learning about marketing how content performs, what drives engagement, and how audience behavior shapes strategy. I didn’t just want things to look good I wanted them to work.

That’s when data entered the picture. I started seeing content not just as art, but as insight. I dug deeper into data analysis, learning how to understand why content works, who it reaches, and how to optimize it. That’s when it all clicked I could bridge the gap between creativity and data to build smarter, sharper campaigns.

Today, I bring together 3D design, marketing strategy, and data-driven thinking to create digital experiences that don’t just grab attention they leave an impact. Whether it’s immersive visuals, meaningful content, or actionable insights, it’s all about connecting the dots between design, strategy, and performance.

Because in the end, I’m not here just to fill a feed I’m here to tell stories that spark action, and build strategies that make people feel something